At Reactive Designs we take Search Engine Optimization very seriously. Our experience and knowledge benefit our clients with the optimization of their sites. "Google is the new business card" – our clients SEO website is just as important as the look and feel of the website. The structure of websites is critical to search engines being able to find the pages and index them over the long term.

One of the components of a search engine optimized site is SEF URLS – search engine friendly URL's. Search engines will read the URL of the page and match any keywords in the URL to the content of the page, meta-information, internal and external links. The domain name is fairly important, but it isn't the most important thing to consider.

At Reactive Designs we use the site's own information architecture to build the site URL's. This method is a tried and true system, which makes it easy for search engines to read and understand. The keywords in the URL must be associated with the keywords in the content hierarchy.

Dufferinhomes.ca – New Homes

1. Products
2. New Homes

http://www.dufferinhomes.ca/products/new-homes

In this example, the website is clearly about the product new homes making it very easy for search engines to rank the page highly for the keyword "Products New Homes".

At Reactive Designs we use several other tools and methods to optimize the website code and content so that search engines index the site appropriately. Our goal is for the website to be found on the first page of search engine results.

Reactive Designs – top 10 business tips dealing with web design. Business should have a solid website with a professional web presence. When people visit your business website and don't see a solid professional website they may feel your business is not professional and will often keep searching.

1. Easy to remember and easy to spell domain name – keep the information in your domain relevant to your site – or use your business name: ex: www.hendersoninsurance.ca, www.skburrowingowl.ca
2. You website content should be clean, clear and to the point. The home page should have information that changes often. "Content is king" which keeps customers/potential clients returning to your site. Your content and website should be Search Engine Optimized – SEO. Reactive Designs specializes in optimizing websites for search engines.
3. Product images – lots of them with details – customers like images and so do the search engines.
4. Company email addresses should use the companies domain name – keep it professional. Spammers' use free email services therefor your company should be using a company email.
5. Advertise your website address everywhere your company name appears – business cards, on your storefront, in print advertising, on the radio...etc.
6. Make sure your web address appears in Google, Bing and Yahoo – monitor the traffic to your website and make changes to improve effectiveness. Reactive Designs can help with the search engine optimization of your website along with your search engine marketing campaign. Reactive Designs can help you with Google Adwords campaign. Google is the new business card!
7. Connect with your customers/clients – build in interactive content to keep your customers/clients up-to-date with information. Build in newsletter subscriptions, use RSS feeds and add in a comment feedback system to your website.
8. Keep your site on a secure server. Reactive Designs uses a dedicated server located in Montreal. The hardware is top-notch and is backed up continually on a mirrored server in Toronto. Hardware replacement is guaranteed within 4 hours. The data center is secure with backup power generators and is monitored 24-7!
9. Keep your site secure – you visitors should have a safe experience. Use an SSL certificate to keep visitor data entered into the site secure. If you are using a shopping cart you should have a shopping cart and server, which is compliant with Credit Card Industry Standards. Reactive Designs utilizes server scanning by MacAfee and can help you with a PCI compliant shopping cart along with setting up a merchant account so you can accept credit cards.
10. Utilize social networking such as Twitter and Facebook to help promote your products and stay in touch with your clients. Adding social networking to your business communications plan also helps with search engine optimization.

Check us out on Facebook. 

Reactive Designs has several clients who market their businesses through Facebook. 

  Jeff or Roger will work with you in branding your business on Facebook.  Let the power of social networking work for your business - network with other businesses and potential clients.

For more information contact Reactive Designs.