Saturday, 25 February 2012 17:48
Last Updated on Saturday, 25 February 2012 18:00
At Reactive Designs we take Search Engine Optimization very seriously. Our experience and knowledge benefit our clients with the optimization of their sites. "Google is the new business card" – our clients SEO website is just as important as the look and feel of the website. The structure of websites is critical to search engines being able to find the pages and index them over the long term.
One of the components of a search engine optimized site is SEF URLS – search engine friendly URL's. Search engines will read the URL of the page and match any keywords in the URL to the content of the page, meta-information, internal and external links. The domain name is fairly important, but it isn't the most important thing to consider.
At Reactive Designs we use the site's own information architecture to build the site URL's. This method is a tried and true system, which makes it easy for search engines to read and understand. The keywords in the URL must be associated with the keywords in the content hierarchy.
Dufferinhomes.ca – New Homes
- New Homes
In this example, the website is clearly about the product new homes making it very easy for search engines to rank the page highly for the keyword "Products New Homes".
At Reactive Designs we use several other tools and methods to optimize the website code and content so that search engines index the site appropriately. Our goal is for the website to be found on the first page of search engine results.